Client Goals: Improve organic visibility and reach new users
Our client, a European IPTV provider offering a wide selection of international channels, was struggling with online visibility. Despite a solid streaming service and competitive pricing, the website was barely attracting organic users. At the time they reached out, organic traffic contributed to less than 20% of their total web visits. The goal was clear: grow organic search traffic and increase subscriptions through SEO alone.
Challenge
The IPTV provider was struggling with low organic visibility and limited keyword rankings in a saturated European market. The website lacked optimized content, had technical SEO issues, and wasn’t effectively targeting high-intent search terms in French and English.
Solution
We implemented a full-scale SEO strategy that included detailed keyword research, multilingual content development, technical site improvements, and a niche-focused backlink campaign. This holistic approach resulted in significant gains in traffic, search rankings, and user engagement.
48 - +300% increase in organic traffic
23 - Top 5 rankings for competitive IPTV-related queries
15 - +150% increase in site engagement from French users
17 - Significant growth in trial subscriptions from SEO
Results
Before the SEO revamp, title tags were either duplicated or stuffed with irrelevant terms. Meta descriptions were auto-generated and lacked relevance, especially in SERPs.
We rewrote every title and meta manually, focusing on clarity, keyword relevance, and click-through appeal. To support our on-site efforts, we launched a backlink campaign focused on niche-relevant sources in the streaming, entertainment, and tech space.
From The Client
We knew SEO was important, but we didn’t expect results this fast. In just a few months, our organic traffic more than tripled, and we started seeing a real uptick in qualified leads and subscriptions — all without running ads. The strategy was smart, targeted, and clearly effective.
