The Challenge
Key issues included:
📈Low Google Maps visibility
📈Poor website SEO structure
📈Weak keyword targeting
📈Almost zero local backlinks
📈Inconsistent business listings (NAP)


Our Goals
We partnered with the client to achieve:
Top 3 rankings in Google Map Pack for high-intent keywords
100% increase in organic traffic within 6 months
Significant boost in qualified phone calls and contact form submissions
Complete alignment of website with local SEO best practices
🔍 Our Local SEO Strategy
Here’s how SEO Digital Sight delivered results:
✅ 1. In-Depth Local Keyword Research
We identified high-converting keywords like:
Emergency plumber Houston
Drain cleaning Houston
Water heater repair Houston
Each keyword was mapped to a dedicated service or city landing page.
✅ 2. Google Business Profile Optimization
We optimized their GBP listing by:
Adding geo-tagged images of real work
Collecting and responding to reviews
Creating weekly Google Posts
Using consistent NAP across 60+ citations
✅ 3. On-Page Optimization
We revamped their site structure and content:
Created SEO-friendly service pages
Added local schema markup
Improved internal linking and CTAs
Boosted page speed and mobile responsiveness
✅ 4. Content & Blog Strategy
Launched local-focused content around:
“Top 5 Plumbing Emergencies in Houston”
“How to Prevent Water Damage During Texas Summers”
This helped attract organic backlinks and long-tail traffic.
✅ 5. Link Building & Citations
We built high-authority local backlinks from:
Houston business directories
Home improvement blogs
Plumbing industry forums
Plus, we fixed 50+ NAP inconsistencies.
Results: Tangible SEO & Business Impact
Google Map Pack Visibility:
⮕ From not ranking → Top 3 positions for 8+ keywordsOrganic Website Traffic:
⮕ From ~190/month → 580+/month (↑ 205%)Call & Form Leads:
⮕ From ~15/month → 52+/month (↑ 246%)Top 10 Keyword Rankings:
⮕ From 2 → 21 keywordsGoogle Business Profile Reviews:
⮕ From 22 → 89 reviews
