Challenge
The growing travel business faced several hurdles, including low search engine visibility for high-intent keywords, a high cost-per-acquisition (CPA) from underperforming paid ad campaigns, and a lack of lead generation through organic channels. Additionally, the tracking system was insufficient, making it difficult to optimize and measure performance effectively.
Solution
To address these challenges, a comprehensive strategy was implemented, including optimizing SEO for targeted landing pages, restructuring the PPC campaigns to focus on high-conversion keywords, and creating valuable content to attract organic traffic. Enhanced tracking and data analytics were integrated to monitor lead generation and improve the user experience. This approach led to a significant improvement in both paid and organic lead performance.
48 - SEO-optimized pages created
23 - High-authority backlinks acquire
17 - Targeted blog articles published
17 - Paid campaigns redesigned for better performance
Results
The campaign delivered strong, measurable improvements:
From The Client
The project delivered beyond expectations. We saw real improvement in both lead quality and volume, and the ROI exceeded our projections. A smart, data-driven strategy that worked.
